Another great example from Sloan Studios of how to effectively adapt a logo to other media and products. Fred is constantly berating us for simply plonking our logo on merchandise, and this is a great example of how to use not just the logo but its shapes and forms within other products.
I'm particularily a massive fan of the two posters below because they manage to use the form of the initial logo without it being to obvious or garish - its embedded into the design of the entire document. And then again there's the proposed physical application into a three dimensional object, again using the form of the logo and the identity as a whole to inform its design and meaning.
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