Rose Briefs

Just been shown some briefs on the website www.thedrum.co.uk for the Rose Student Creativity award which has 12 competition briefs on. Having read them all there are a couple i'd be interested in exploring...

Here's how they're written:


Brief 3. "Unbelievable Jeff!":

Money ha completely changed football to an unrecognisable level.  The game, the clubs, the players have all been distorted and remove from the fans and the communities in which they're based.  Your challenge - using any appropriate media -  is to bridge the gap between a football club and its fans in an engaging, rewarding, and inspirational way that makes them proud to be a supporter.

Brief 4. Supermarket Sweep:

Walk  into any major supermarket.  Choose a brand you don't like.  Then rebrand, redesign and repackage it.  No limits - anything goes.

Brief 5. Tattoo:

'We are the music makers, and we are the dreamers of dreams.' - a line from Arthur O'shaughnessy's poem 'Ode' (and also used in the original Charlie & the Chocolate Factory film).  The agency who submitted the brief believes all designers should be able to recite this poem.  Instead, design a typographic tattoo of the quote.  If it's really good, their Creative Director may even have the tattoo done!  It can go anywhere on the body, (however, the more discreet it is, the more likely he is to have it done!).

Brief 11. Coalition:

Create and promote an unlikely coalition - after all opposites attract!

Some of them are literally as simple as they seem. The next part is exploring them to the max...